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MONETIZATION OF BEST MOBILE GAMES

MONETIZATION OF BEST MOBILE GAMES
GLOBAL MOBILE GAMES MARKET TRENDS
The global mobile gaming market has reached $36.9 billion in revenue in 2016, dominating the global gaming industry with a 37% market share, surpassing console gaming (29%) and PC gaming (27%).  And at 21% annual growth mobile gaming is projected to gross over $50 billion in 2019.   And this can all be explained by the global prevalence of smartphones and the rise of the “freemium” business model.
THE FREEMIUM WAY
Freemium is the most popular business model for mobile games, and, if executed well, allows developers to capture all the value available in the market. Non-paying users can be monetized through in-game advertising and of course paying players through in-app purchases (IAP). A Freemium game is free to download and play, offering optional in-app purchases for a variety of items. Some examples of in-app purchases might be for virtual goods, in-game currency, the ability to unlock levels or items, and more. Pla…

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